![]() It should have a compelling headline and concise copy that communicates the webinar's value, duration, and some background on the webinar presenter(s). Overall, the webinar landing page is pivotal. This collected participant information is often used to score and track leads. Once someone accepts the invitation in their inbox or clicks on a link elsewhere, they're taken to a webinar-specific landing page where they can enter key details like email address and phone number, as well as credit card or PayPal information if the webinar is monetized. Social media updates and blog posts are also common methods for raising awareness of either an upcoming webinar or the existence of a recorded webinar. Email isn't the only channel to promote a webinar, however. A webinar solution can enable automated email management, with customizable HTML and text templates for invitations as well as for confirmations, reminders, and follow-ups. Holding a webinar begins with creating and sending an invitation to the intended audience, typically through email. The organization hosting the webinar can manage these details within their webinar software: There are three main steps any webinar participant will need to complete before they can view the session.
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